Jessica D. Ulrich-Schad


Jessica Ulrich-Schad is a doctoral candidate in sociology at the University of New Hampshire with a concentration in community and environment. Jessica’s work at the Carsey Institute focuses on persistent rural poverty and rural community and environmental change. Since 2009, she has worked on designing and implementing the Community and Environment in Rural America (CERA) survey. She has authored numerous briefs using the CERA data on a wide range of topics, such as the social impact of the BP oil spill, educational attainment in different types of rural places, and perceptions of the tradeoffs between economic development and environmental protection in Southeast Alaska and Kentucky. Jessica is also involved in a research project that is examining the strategies rural families and service providers in persistently poor rural places are using to alleviate poverty and create strong communities and economic opportunity.

Jessica is currently working on her dissertation titled “Demographic Change and Community Making in Rural Recreation Places,” with support from a Dissertation Year Fellowship awarded by the Graduate School at UNH and a Dissertation Research Award from the Rural Sociological Society. Using multiple sources of data and a range of methodologies, her dissertation will provide a better understanding of the nature and consequences of amenity-based growth in rural communities. Jessica received her master’s degree in sociology from the University of Montana-Missoula in 2009. Her master's thesis was titled: "It is a strange thing for us to see water being sold": Local Perceptions of the Fijian Bottled Water Industry.