Fiona Wilson

Faculty Fellow
Phone: (603) 862-3903
Office: Management, Paul College Rm 265A, Durham, NH 03824
Image of Fiona Wilson

Fiona Wilson is the Executive Director of the University of New Hampshire’s Center for Social Innovation and Enterprise, and a Clinical Associate Professor of Social Innovation, Social Entrepreneurship and Sustainability at the Paul College of Business & Economics. Her work focuses on how innovative entrepreneurial approaches can help tackle some of humanity’s biggest challenges. Prior to her academic career, Fiona spent fifteen years in the business world (VP of Marketing for CMGI and Ogilvy & Mather Advertising.) Fiona serves on the Boards of Trustees of the Wolfe’s Neck Farm Foundation and Meridian Stories.


  • D.B.A, Strategy & Policy, Boston University
  • M.B.A., Business Admin.&Managemt, Simmons College

Courses Taught

  • ADMN 444: Hon/Busn for People, Plan,Prof
  • ADMN 703: Strategic Mgt: Decision Making
  • ADMN 982: Strategic Mgt: Decision Making
  • INCO 505: SITC Internship
  • MGT 598: Top/Social Venture Innovation
  • PAUL 695: Independent Study

Selected Publications

Wilson, F. S., Maddocks, W., Drew, I., & Demaio, A. (2017). Meeting Farmers Where They Are: Increasing Agricultural Sustainability in Malawi Through Business Format Franchising. Carsey School of Public Policy. Retrieved from

Wilson, F. S., Maddocks, W., & Drew, I. (2017). Local Owners Driving Lasting Solutions: An Innovative Model for International Development and Poverty Alleviation. In Carsey Perspectives. Carsey School of Public Policy. Retrieved from

Pirson, M., Gangahar, A., & Wilson, F. (2016). Humanistic and economistic approaches to banking - better banking lessons from the financial crisis?. Business Ethics: A European Review, 25(4), 400-415. doi:10.1111/beer.12131

Smith, B., Meyskens, M., & Wilson, F. (2014). Should We Stay or Should We Go? ‘Organizational’ Relational Identity and Identification in Social Venture Strategic Alliances. Journal of Social Entrepreneurship, 5(3), 295-317. doi:10.1080/19420676.2014.927389

Wilson, F. S., Nelson, B., Venkatachalam, V., Cleaves, S., & Garnham, J. (2014). Educating Future Business Leaders: Integrating Sustainability into Business Curricula. International Journal of Sustainability in Higher Education, 15(4). Retrieved from

Wilson, F., & Post, J. E. (2013). Business models for people, planet (& profits): exploring the phenomena of social business, a market-based approach to social value creation. Small Business Economics, 40(3), 715-737. doi:10.1007/s11187-011-9401-0

Houghton, M., & Wilson, F. (2012). Over Two Decades and Eight Thousand Miles: The Cross-continental Collaboration on Development Finance of Two Social Enterprises, ShoreBank Corporation and BRAC. Journal of Corporate Citizenship, 2012(47), 75-99. doi:10.9774/

Bourne, K. A., Wilson, F., Lester, S. W., & Kickul, J. (2009). Embracing the whole individual: Advantages of a dual-centric perspective of work and life. Business Horizons, 52(4), 387-398. doi:10.1016/j.bushor.2009.04.001

WILSON, F. I. O. N. A., KICKUL, J. I. L. L., MARLINO, D. E. B. O. R. A. H., BARBOSA, S. A. U. L. O. D., & GRIFFITHS, M. A. R. K. D. (2009). AN ANALYSIS OF THE ROLE OF GENDER AND SELF-EFFICACY IN DEVELOPING FEMALE ENTREPRENEURIAL INTEREST AND BEHAVIOR. Journal of Developmental Entrepreneurship, 14(02), 105-119. doi:10.1142/s1084946709001247

Wilson, F., Kickul, J., & Marlino, D. (2007). Gender, Entrepreneurial Self-Efficacy, and Entrepreneurial Career Intentions: Implications for Entrepreneurship Education. Entrepreneurship Theory and Practice, 31(3), 387-406. doi:10.1111/j.1540-6520.2007.00179.x

Most Cited Publications