In this brief, authors Jacklyn Tracy and Elizabeth Burakowski report the results of an online survey conducted in June 2025 with New Hampshire ski industry professionals to gain insight into how they perceive climate change. Understanding the perspectives on climate change is an important first step in working to preserve a vital industry to the state as temperatures rise and winters shorten. The results of the survey revealed that the majority of New Hampshire ski industry professionals are concerned about the effects of global warming on the ski industry in the state and believe more should be done to address these changes. Their rate of alarm or concern about climate change is higher than American adults who were surveyed in December 2024. These shared concerns and sense of urgency suggest readiness to adopt sustainable practices and advocate for industry-wide adaptions.
